An overstimulated consumer in a highly visual world : the moderating effect of the highly sensitive person trait on the attitude towards the ad
Year of publication: |
2023
|
---|---|
Authors: | Amaro, Ana Cláudia ; Martinez, Luisa M. ; Ramos, Filipe R. ; Menezes, Karla ; Menezes, Silvio |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 3, p. 1429-1458
|
Subject: | Attitude towards the ad | Highly sensitive person (HSP) | Online advertising | Visual stimuli | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Meinung | Opinion | Persönlichkeitspsychologie | Personality psychology |
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