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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of marketing management : MM"
~subject:"Online-Marketing"
~type_genre:"Conference paper"
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Electronic commerce research
Journal of marketing management : MM
Interdisciplinary management research XVI ; 1
7
Business horizons
6
International journal of advertising : the quarterly review of marketing communications
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Conference proceedings trends in business communication 2016
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
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Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Scientific Annals of Economics and Business
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Adapting to the future : how digitalization shapes sustainable logistics and resilient supply chain management
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Advances in analytics and applications
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Asian journal of business ethics : AJBE
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Bridging the gap between advertising academia and practice
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
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Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Digital challenges and strategies in a pandemic world
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Ethics, social responsibility and sustainability in marketing
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Eurasian Business and Economics Perspectives : Proceedings of the 34th Eurasia Business and Economics Society Conference
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Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
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Gender issues in business and economics : selections from the 2017 Ipazia Workshop on Gender
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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