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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Kundenintegration"
~subject:"Virales Marketing"
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Search: subject_exact:"Internet marketing"
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Beziehungsmarketing
Innovation
Kundenintegration
Virales Marketing
Internet marketing
368
Online-Marketing
368
Social Web
214
Social web
214
Consumer behaviour
205
Konsumentenverhalten
205
Brand management
97
Markenführung
97
Viral marketing
79
Relationship marketing
75
Social media
72
Online retailing
71
Online-Handel
71
Brand image
57
Markenimage
57
Advertising effects
52
Werbewirkung
52
Advertising
46
Werbung
44
E-commerce
39
Electronic Commerce
39
Brand
38
Customer integration
35
Markenartikel
35
Marketing management
32
Marketingmanagement
32
Luxury goods
27
Luxusgüter
27
Social network
21
Soziales Netzwerk
21
Confidence
15
Internet
15
Social media marketing
15
Vertrauen
15
Website
15
Facebook
13
Bibliometrics
12
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Filieri, Raffaele
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Ko, Eunju
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Milne, George R.
3
Morgan-Thomas, Anna
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Veloutsou, Cleopatra
3
Wang, Fang
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Aiello, Gaetano
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Bazi, Saleh
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Calder, Bobby J.
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Chatzipanagiotou, Kalliopi
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Cui, Geng
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Dölling, Steffen
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Gauri, Dinesh Kumar
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Hajli, Nick
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Harrigan, Paul
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Hennigs, Nadine
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Ketron, Seth
2
Kim, Juran
2
Langner, Sascha
2
Malthouse, Edward C.
2
Marbach, Julia
2
Michaelidou, Nina
2
Möhlenbruch, Dirk
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Nunan, Daniel
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Okazaki, Shintaro
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Peng, Ling
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Plangger, Kirk
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Ranaweera, Chatura
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Raquel, Cristiana
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Swani, Kunal
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Wang, Shuman
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Wiedmann, Klaus-Peter
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of business research : JBR
Journal of marketing management : MM
Journal of retailing and consumer services
89
International journal of internet marketing and advertising : IJIMA
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
International journal of hospitality management
55
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Journal of marketing communications
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
International journal of electronic marketing and retailing : IJEMR
36
The journal of product & brand management
35
Journal of internet commerce
34
Electronic commerce research
31
Tourism management : research, policies, practice
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Information systems research : ISR
30
Journal of promotion management : innovations in planning and applied research
28
Journal of management information systems : JMIS
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
SpringerLink / Bücher
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Business horizons
22
International journal of advertising : the review of marketing communications
22
International journal of contemporary hospitality management
22
Journal of electronic commerce research : JECR
22
Journal of hospitality marketing & management
22
Journal of the Academy of Marketing Science
22
Journal of marketing
21
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
Cogent business & management
20
International journal of technology marketing : IJTMkt
20
Marketing intelligence & planning
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Psychology & marketing
19
Journal of advertising research
18
Journal of travel and tourism marketing
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Technological forecasting & social change : an international journal
17
Asia Pacific journal of marketing and logistics
16
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ECONIS (ZBW)
160
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160
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1
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
4
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
5
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
8
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
9
Man vs machine : detecting deception in online reviews
Petrescu, Maria
;
Ajjan, Haya
;
Harrison, Dana L.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468777
Saved in:
10
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
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