Role of gender in the creation and persuasiveness of online reviews
Year of publication: |
2023
|
---|---|
Authors: | Ravula, Prashanth ; Bhatnagar, Amit ; Gauri, Dinesh Kumar |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-12
|
Subject: | Bayesian models | Gender differences | Online reviews | Textual analysis | Geschlecht | Gender | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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