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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of strategic marketing"
~person:"Jebarajakirthy, Charles"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Kundenintegration"
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Jebarajakirthy, Charles
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of strategic marketing
Journal of global information management
1
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ECONIS (ZBW)
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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