An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Hafizul Islam, Charles Jebarajakirthy and Amit Shankar
| Year of publication: |
2021
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|---|---|
| Authors: | Islam, Hafizul ; Jebarajakirthy, Charles ; Shankar, Amit |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 2, p. 117-140
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| Subject: | customer involvement in online shopping | lab experiments | online retailing | online trust | technology acceptance model | Website interactivity | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Experiment | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Internet | Social Web | Social web | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2019.1637923 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012484043