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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Markenführung"
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Beziehungsmarketing
Internet marketing
Markenführung
Online-Marketing
143
Social Web
55
Social web
55
Consumer behaviour
54
Konsumentenverhalten
54
Advertising
28
Werbung
28
Advertising effects
23
Werbewirkung
23
Online retailing
22
Online-Handel
22
E-commerce
21
Electronic Commerce
21
Search engine
18
Suchmaschine
18
Viral marketing
18
Virales Marketing
18
social media
17
Brand management
16
Internet
13
Preismanagement
13
Pricing strategy
13
Relationship marketing
13
online advertising
13
Auction theory
12
Auktionstheorie
12
Marketing management
11
Marketingmanagement
11
Social network
10
Soziales Netzwerk
10
Theorie
10
Theory
10
Customer integration
9
Kundenintegration
9
Auction
8
Auktion
8
Brand image
8
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75
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2
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Article
140
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3
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130
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130
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13
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13
Collection of articles of several authors
3
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Conference paper
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English
130
German
13
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Balseiro, Santiago R.
5
Tucker, Catherine
5
Ghose, Anindya
4
Bapna, Ravi
3
Chintagunta, Pradeep K.
3
Dessart, Laurence
3
Goldfarb, Avi
3
Albrecht, Carmen-Maria
2
Bauer, Hans H.
2
Besbes, Omar
2
Burtch, Gordon
2
Calder, Bobby J.
2
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Dukes, Anthony
2
Dölling, Steffen
2
Gerstmeier, Eva
2
Haber, Tobias E.
2
Heitmann, Mark
2
Hennigs, Nadine
2
Herrmann, Andreas
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Laband, Tom
2
Lambrecht, Anja
2
Langner, Sascha
2
Li, Beibei
2
Lin, Mingfeng
2
Malthouse, Edward C.
2
Marbach, Julia
2
Mezger, Miriam
2
Michaelidou, Nina
2
Mirrokni, Vahab
2
Morgan-Thomas, Anna
2
Möhlenbruch, Dirk
2
Nair, Harikesh
2
Nazerzadeh, Hamid
2
Nunan, Daniel
2
Ofek, Elie
2
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Institution
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Academy of Marketing
1
Published in...
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
SpringerLink / Bücher
101
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Springer eBook Collection
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
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ECONIS (ZBW)
143
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143
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
Internet governance through site shutdowns : the impact of shutting down two major commercial sex advertising sites
Zeng, Helen Shuxuan
;
Danaher, Brett
;
Smith, Michael D.
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8234-8248
Persistent link: https://www.econbiz.de/10014280119
Saved in:
3
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
4
Cold start to improve market thickness on online advertising platforms : data-driven algorithms and field experiments
Ye, Zikun
;
Zhang, Dennis J.
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
7
,
pp. 3838-3860
Persistent link: https://www.econbiz.de/10014338291
Saved in:
5
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
6
Contextual standard auctions with budgets : revenue equivalence and efficiency guarantees
Balseiro, Santiago
;
Kroer, Christian
;
Kumar, Rachitesh
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 6837-6854
Persistent link: https://www.econbiz.de/10014435423
Saved in:
7
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
8
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
9
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
10
An asymptotically tight learning algorithm for mobile-promotion platforms
Feng, Zhichao
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1536-1554
Persistent link: https://www.econbiz.de/10014303887
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