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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
~person:"Eugene Cheng-xi Aw"
~person:"Kaur, Simran"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
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Online-Marketing
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Relationship marketing
2
Social Web
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Social web
2
Brand
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Brand loyalty
1
Brand management
1
Consumer behavior
1
Influencer marketing
1
Intimate self-disclosure
1
Luxury brand
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
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Parasocial interactions
1
Parasocial relationships
1
Purchase intentions
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Social media influencers
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Social media marketing
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Eugene Cheng-xi Aw
Kaur, Simran
Dessart, Laurence
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Dölling, Steffen
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Möhlenbruch, Dirk
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Marketing intelligence & planning
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
2
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How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
2
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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