How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Year of publication: |
2023
|
---|---|
Authors: | Kian Yeik Koay ; Lim, Weng Marc ; Kaur, Simran ; Soh, Kimberly ; Poon, Wai Ching |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 6, p. 790-809
|
Subject: | Influencer marketing | Intimate self-disclosure | Parasocial relationships | Purchase intentions | Social media influencers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
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