//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Beziehungsmarketing
Innovation
social media
Internet marketing
59
Online-Marketing
59
Social Web
31
Social web
31
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Markenführung
16
Relationship marketing
11
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Customer integration
7
Kundenintegration
7
Viral marketing
7
Virales Marketing
7
Advertising
6
Werbung
6
Deutschland
4
E-commerce
4
Electronic Commerce
4
Germany
4
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
Confidence
3
Facebook
3
Online retailing
3
Online-Handel
3
Search engine
3
Suchmaschine
3
Vertrauen
3
social networking sites
3
Bibliometrics
2
Bibliometrie
2
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
23
German
2
Author
All
Dessart, Laurence
3
Calder, Bobby J.
2
Dölling, Steffen
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Möhlenbruch, Dirk
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Veloutsou, Cleopatra
2
Andrews, Lynda
1
Beatson, Amanda T.
1
Bian, Dong
1
Bianchi, Constanza
1
Breitsohl, Jan Christian
1
Brettel, Malte
1
Carlson, Jeffrey R.
1
Chaffey, Dave
1
Chen, Junsong
1
Chong, Woon Kian
1
Dholakia, Nikhilesh
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Dunn, Katherine
1
Ewing, Mike
1
Fazal-e-Hasan, Syed
1
Garrod, Brian
1
Ge, Jing
1
Gironda, John T.
1
Gretzel, Ulrike
1
Hackley, Christopher E.
1
Harness, David
1
Harrigan, Paul
1
Ibbotson, Patrick
1
Johnson, Lester W.
1
Kim, Su Jung
1
Korgaonkar, Pradeep K.
1
Leckie, Civilai
1
Lin, Shan
1
more ...
less ...
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
114
International journal of internet marketing and advertising : IJIMA
112
Journal of retailing and consumer services
79
Journal of marketing communications
77
International journal of advertising : the review of marketing communications
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of advertising research
58
Journal of promotion management : innovations in planning and applied research
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
International journal of electronic marketing and retailing : IJEMR
41
International journal of advertising : the quarterly review of marketing communications
40
Journal of internet commerce
34
Information systems research : ISR
33
Journal of promotion management : JPM
31
The journal of product & brand management
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of technology marketing : IJTMkt
28
Journal of marketing research : JMR
28
Cogent business & management
27
International journal of business information systems : IJBIS
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Marketing intelligence & planning
26
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
International journal of electronic commerce : IJEC
23
Journal of marketing
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of the Academy of Marketing Science
22
Technological forecasting & social change : an international journal
22
The journal of brand management : an international journal
22
Electronic commerce research
19
Journal of marketing research
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Asia Pacific journal of marketing and logistics
18
Journal of hospitality marketing & management
18
Business horizons
17
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
3
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
4
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
5
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
6
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
7
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
8
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
9
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
10
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->