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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
~subject:"social media"
~subject:"social networking sites"
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Beziehungsmarketing
Bibliometrics
social media
social networking sites
Internet marketing
59
Online-Marketing
59
Social Web
31
Social web
31
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Markenführung
16
Relationship marketing
11
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Customer integration
7
Kundenintegration
7
Viral marketing
7
Virales Marketing
7
Advertising
6
Werbung
6
Advertising effects
4
Deutschland
4
E-commerce
4
Electronic Commerce
4
Germany
4
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
Confidence
3
Facebook
3
Innovation
3
Online retailing
3
Online-Handel
3
Search engine
3
Suchmaschine
3
Vertrauen
3
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Dessart, Laurence
2
Dölling, Steffen
2
Möhlenbruch, Dirk
2
Polonsky, Michael J.
2
Andrews, Lynda
1
Bianchi, Constanza
1
Breitsohl, Jan Christian
1
Calder, Bobby J.
1
Carlson, Jeffrey R.
1
Chen, Junsong
1
Dholakia, Nikhilesh
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Dunn, Katherine
1
Ewing, Mike
1
Fazal-e-Hasan, Syed
1
Garrod, Brian
1
Ge, Jing
1
Gironda, John T.
1
Gretzel, Ulrike
1
Hackley, Christopher E.
1
Hamill, James
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Harness, David
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Harrigan, Paul
1
Ibbotson, Patrick
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Kelly, Louise
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Kerr, Gayle
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Kim, Su Jung
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Korgaonkar, Pradeep K.
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Lin, Shan
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Lipscomb, John
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Maplestone, Vanya Louise
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Marbach, Julia
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Mavondo, Felix
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Meneses, Rita W.
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Michaelidou, Nina
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Morgan-Thomas, Anna
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Academy of Marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
International journal of internet marketing and advertising : IJIMA
76
Journal of business research : JBR
72
Journal of retailing and consumer services
55
International journal of electronic marketing and retailing : IJEMR
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing communications
34
Journal of promotion management : innovations in planning and applied research
32
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of internet commerce
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of technology marketing : IJTMkt
24
The journal of product & brand management
24
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of business information systems : IJBIS
21
Information systems research : ISR
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of strategic marketing
18
Marketing intelligence & planning
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
The journal of brand management : an international journal
17
Journal of hospitality marketing & management
16
Business horizons
14
Journal of management information systems : JMIS
14
Journal of travel and tourism marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing
13
Journal of the Academy of Marketing Science
13
The service industries journal
13
Asia Pacific journal of marketing and logistics
12
Technological forecasting & social change : an international journal
12
Health marketing quarterly
11
International journal of business and globalisation : IJBG
11
International journal of consumer studies
11
International journal of hospitality management
11
Journal of promotion management : JPM
11
Psychology & marketing
11
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ECONIS (ZBW)
24
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
3
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
4
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
5
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
6
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
7
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
8
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
9
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
10
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
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