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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Confidence"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Brand management
Confidence
Internet marketing
46
Online-Marketing
46
Social Web
24
Social web
24
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
12
social media
12
Relationship marketing
9
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Advertising
6
Viral marketing
6
Virales Marketing
6
Werbung
6
Customer integration
5
Kundenintegration
5
Advertising effects
4
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
Facebook
3
Innovation
3
Online retailing
3
Online-Handel
3
Vertrauen
3
social networking sites
3
Bibliometrics
2
Bibliometrie
2
Brand loyalty
2
Consumer attitudes
2
Data protection
2
Datenschutz
2
Deregulation
2
Deregulierung
2
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18
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Aufsatz in Zeitschrift
Article in journal
18
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6
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6
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1
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English
18
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Dessart, Laurence
2
Breitsohl, Jan Christian
1
Calder, Bobby J.
1
Carlson, Jeffrey R.
1
Chen, Junsong
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Fulford, Heather
1
Garrod, Brian
1
Hackley, Christopher E.
1
Haider, Kamran
1
Hamilton, Kathy
1
Harrigan, Paul
1
Harris, Lloyd C.
1
He, Hongwei
1
Hewer, Paul
1
Hodis, Monica Alexandra
1
Ibbotson, Patrick
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Su Jung
1
Lin, Shan
1
Lu, Xiaoming
1
Malthouse, Edward C.
1
Marbach, Julia
1
Meneses, Rita W.
1
Michaelidou, Nina
1
Moraes, Caroline
1
Morgan-Thomas, Anna
1
Nunan, Daniel
1
Pedersen, Per Egil
1
Quinton, Sarah
1
Rafiq, Mohammed
1
Ramsey, Elaine
1
Raquel, Cristiana
1
Ross, William T.
1
Sashittal, Hemant Chaitanya
1
Solem, Birgit Andrine Apenes
1
Sriramachandramurthy, Rajendran
1
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
123
Journal of retailing and consumer services
75
International journal of internet marketing and advertising : IJIMA
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
The journal of product & brand management
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Journal of marketing communications
39
The journal of brand management : an international journal
38
International journal of electronic marketing and retailing : IJEMR
36
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the review of marketing communications
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of internet commerce
29
Marketing intelligence & planning
26
Business horizons
23
Cogent business & management
23
Journal of strategic marketing
21
Journal of advertising research
19
Journal of promotion management : JPM
19
Tourism management : research, policies, practice
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
International journal of hospitality management
17
Journal of the Academy of Marketing Science
17
International journal of technology marketing : IJTMkt
16
Journal of marketing
16
Technological forecasting & social change : an international journal
16
Asia Pacific journal of marketing and logistics
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Psychology & marketing
15
European journal of marketing : EJM
13
International journal of consumer studies
13
Journal of global marketing
13
International journal of business information systems : IJBIS
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of fashion marketing and management
12
The service industries journal
12
International journal of contemporary hospitality management
11
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ECONIS (ZBW)
18
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
5
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
6
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
10
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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