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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Kundenintegration"
~subject:"Vertrauen"
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Beziehungsmarketing
Innovation
Kundenintegration
Vertrauen
Internet marketing
59
Online-Marketing
59
Social Web
31
Social web
31
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Markenführung
16
social media
12
Relationship marketing
11
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Customer integration
7
Viral marketing
7
Virales Marketing
7
Advertising
6
Werbung
6
Advertising effects
4
Deutschland
4
E-commerce
4
Electronic Commerce
4
Germany
4
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
Confidence
3
Facebook
3
Online retailing
3
Online-Handel
3
Search engine
3
Suchmaschine
3
social networking sites
3
Bibliometrics
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Bibliometrie
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Dessart, Laurence
3
Calder, Bobby J.
2
Dölling, Steffen
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Hennigs, Nadine
2
Langner, Sascha
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Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Möhlenbruch, Dirk
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Nunan, Daniel
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Raquel, Cristiana
2
Veloutsou, Cleopatra
2
Wiedmann, Klaus-Peter
2
Bian, Dong
1
Breitsohl, Jan Christian
1
Chaffey, Dave
1
Chen, Junsong
1
Chong, Woon Kian
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Drennan, Judy
1
Fulford, Heather
1
Garrod, Brian
1
Haider, Kamran
1
Harrigan, Paul
1
Harris, Lloyd C.
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He, Hongwei
1
Ibbotson, Patrick
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Johnson, Lester W.
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Kelly, Louise
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Kerr, Gayle
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Kim, Su Jung
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Leckie, Civilai
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Lu, Xiaoming
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Maslowska, Ewa
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Micevski, Milena
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Nyadzayo, Munyaradzi
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
85
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
International journal of electronic marketing and retailing : IJEMR
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
The journal of product & brand management
28
Journal of internet commerce
23
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Marketing intelligence & planning
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Technological forecasting & social change : an international journal
17
Cogent business & management
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of strategic marketing
16
Journal of the Academy of Marketing Science
16
The journal of brand management : an international journal
16
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Business horizons
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
SpringerLink / Bücher
13
International journal of advertising : the review of marketing communications
12
International journal of technology marketing : IJTMkt
12
International journal of business information systems : IJBIS
11
The service industries journal
11
Customer engagement : contemporary issues and challenges
9
Information systems research : ISR
9
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of electronic commerce research : JECR
9
Journal of global marketing
9
Journal of hospitality marketing & management
9
Journal of open innovation : technology, market, and complexity
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
The journal of business & industrial marketing
9
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ECONIS (ZBW)
20
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
6
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
7
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
8
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
9
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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