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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Kundenintegration"
~subject:"Virales Marketing"
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Beziehungsmarketing
Innovation
Kundenintegration
Virales Marketing
Internet marketing
59
Online-Marketing
59
Social Web
31
Social web
31
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Markenführung
16
social media
12
Relationship marketing
11
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Customer integration
7
Viral marketing
7
Advertising
6
Werbung
6
Advertising effects
4
Deutschland
4
E-commerce
4
Electronic Commerce
4
Germany
4
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
Confidence
3
Facebook
3
Online retailing
3
Online-Handel
3
Search engine
3
Suchmaschine
3
Vertrauen
3
social networking sites
3
Bibliometrics
2
Bibliometrie
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Dessart, Laurence
3
Calder, Bobby J.
2
Dölling, Steffen
2
Hennigs, Nadine
2
Langner, Sascha
2
Malthouse, Edward C.
2
Marbach, Julia
2
Michaelidou, Nina
2
Morgan-Thomas, Anna
2
Möhlenbruch, Dirk
2
Nunan, Daniel
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Raquel, Cristiana
2
Veloutsou, Cleopatra
2
Wiedmann, Klaus-Peter
2
Albrecht, Carmen-Maria
1
Andrews, Lynda
1
Bauer, Hans H.
1
Bian, Dong
1
Bianchi, Constanza
1
Breitsohl, Jan Christian
1
Burton, Jamie
1
Chaffey, Dave
1
Chen, Junsong
1
Chong, Woon Kian
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Fazal-e-Hasan, Syed
1
Garrod, Brian
1
Haber, Tobias E.
1
Harrigan, Paul
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Hodis, Monica Alexandra
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Khammash, Marwan
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Kim, Su Jung
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Laband, Tom
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Leckie, Civilai
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Maslowska, Ewa
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
140
Journal of retailing and consumer services
89
International journal of internet marketing and advertising : IJIMA
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
International journal of hospitality management
55
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
Journal of marketing communications
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
International journal of electronic marketing and retailing : IJEMR
36
The journal of product & brand management
35
Journal of internet commerce
34
Electronic commerce research
31
Tourism management : research, policies, practice
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Information systems research : ISR
30
Journal of promotion management : innovations in planning and applied research
28
Journal of management information systems : JMIS
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
SpringerLink / Bücher
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Business horizons
22
International journal of advertising : the review of marketing communications
22
International journal of contemporary hospitality management
22
Journal of electronic commerce research : JECR
22
Journal of hospitality marketing & management
22
Journal of the Academy of Marketing Science
22
Journal of marketing
21
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
Cogent business & management
20
International journal of technology marketing : IJTMkt
20
Marketing intelligence & planning
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Psychology & marketing
19
Journal of advertising research
18
Journal of travel and tourism marketing
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Technological forecasting & social change : an international journal
17
Asia Pacific journal of marketing and logistics
16
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ECONIS (ZBW)
22
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
3
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
6
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
7
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
8
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
9
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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