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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Markenführung"
~type_genre:"Conference proceedings"
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
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Special issue: Academy of Marketing Conference 2010, "Transformational Marketing"
Academy of Marketing
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2010
Persistent link: https://www.econbiz.de/10008810791
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