Special issue: Academy of Marketing Conference 2010, "Transformational Marketing"
| Alternative title: | Academy of Marketing Conference 2010, "Transformational Marketing" |
|---|---|
| Year of publication: |
2010
|
| Institutions: | Academy of Marketing |
| Publisher: |
Abingdon : Routledge, Taylor & Francis Group |
| Subject: | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | Öko-Marketing | Green marketing | Online-Marketing | Internet marketing |
| Extent: | S. 1161 - 1388 Ill., graph. Darst. |
|---|---|
| Series: | Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. |
| Conferences: | Academy of Marketing Conference ; (Coventry) : 2010.07.06-08 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 11 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008810791