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isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"Journal of marketing management : MM"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Beziehungsmarketing
Marketing management
Internet marketing
59
Online-Marketing
59
Social Web
31
Social web
31
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Markenführung
16
social media
12
Relationship marketing
11
Brand image
8
Markenimage
8
Marketingmanagement
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Customer integration
7
Kundenintegration
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Viral marketing
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Virales Marketing
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Advertising
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Werbung
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Advertising effects
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Deutschland
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E-commerce
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Electronic Commerce
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Germany
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Social network
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Facebook
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Online retailing
3
Online-Handel
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social networking sites
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Dessart, Laurence
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Journal of marketing management : MM
Journal of business research : JBR
86
Journal of retailing and consumer services
58
International journal of internet marketing and advertising : IJIMA
55
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
International journal of electronic marketing and retailing : IJEMR
27
The journal of product & brand management
25
Journal of strategic marketing
24
Marketing intelligence & planning
24
Journal of internet commerce
22
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
21
Journal of promotion management : innovations in planning and applied research
21
Journal of the Academy of Marketing Science
19
Journal of marketing communications
18
Business horizons
16
SpringerLink / Bücher
16
The journal of brand management : an international journal
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of marketing
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The journal of business & industrial marketing
14
International journal of business information systems : IJBIS
13
International journal of technology marketing : IJTMkt
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Springer eBook Collection
12
The service industries journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of hospitality management
10
Journal of advertising research
10
Premier reference source
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
European research studies
9
Handbook of research on effective advertising strategies in the social media age
9
International journal of advertising : the review of marketing communications
9
International journal of electronic commerce : IJEC
9
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ECONIS (ZBW)
19
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
3
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
4
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
5
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
6
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
7
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
8
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
9
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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