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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Dens, Nathalie"
~person:"Reijmersdal, Eva A. van"
~subject:"Television advertising"
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Television advertising
Product Placement
7
Product placement
7
Advertising effects
6
Werbewirkung
6
Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Brand management
3
Fernsehwerbung
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Markenführung
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Markenimage
3
brand attitude
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brand placement
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Cognition
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Kognition
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Netherlands
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Niederlande
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need for cognition
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Auskunftspflicht
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Brand
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Brand placement
1
Corporate disclosure
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Disclosure regulation
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Fernsehprogramm
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Hörfunkprogramm
1
Hörfunkwerbung
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Markenartikel
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Public relations
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Radio advertising
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Radio programme
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Sponsoring
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Sponsorship
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Television programme
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Unternehmenspublizität
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advertiser-funded program
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brand familiarity
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delayed effects
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disclosure
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fiction
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Dens, Nathalie
Reijmersdal, Eva A. van
Boerman, Sophie C.
1
Cauberghe, Verolien
1
Charry, Karine M.
1
Eelen, Jiska
1
Hackley, Christopher E.
1
Hudders, Liselot
1
Neijens, Peter
1
Neijens, Peter C.
1
Pauw, Pieter de
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Pelsmacker, Patrick de
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Smit, Edith
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Verhellen, Yann
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International journal of advertising : the quarterly review of marketing communications
Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
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