Today's practice of brand placement and the industry behind it
Edith Smit, Eva van Reijmersdal and Peter Neijens
| Year of publication: |
2009
|
|---|---|
| Authors: | Smit, Edith ; Reijmersdal, Eva A. van ; Neijens, Peter |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 5, p. 761-782
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| Subject: | Fernsehwerbung | Television advertising | Product Placement | Product placement | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003916056