//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Reijmersdal, Eva A. van"
~person:"Verhellen, Yann"
~subject:"Television advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand placement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Product Placement
5
Product placement
5
Advertising effects
4
Werbewirkung
4
Fernsehwerbung
3
Consumer behaviour
2
Konsumentenverhalten
2
Netherlands
2
Niederlande
2
brand placement
2
Auskunftspflicht
1
Brand image
1
Brand management
1
Corporate disclosure
1
Disclosure regulation
1
Fernsehprogramm
1
Hörfunkprogramm
1
Hörfunkwerbung
1
Markenführung
1
Markenimage
1
Public relations
1
Radio advertising
1
Radio programme
1
Sponsoring
1
Sponsorship
1
Television programme
1
Unternehmenspublizität
1
advertiser-funded program
1
brand attitude
1
disclosure
1
involvement
1
memory
1
recall
1
recognition
1
sponsor
1
sponsorship
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Reijmersdal, Eva A. van
Verhellen, Yann
Boerman, Sophie C.
1
Cauberghe, Verolien
1
Charry, Karine M.
1
Dens, Nathalie
1
Eelen, Jiska
1
Hackley, Christopher E.
1
Hudders, Liselot
1
Neijens, Peter
1
Neijens, Peter C.
1
Pauw, Pieter de
1
Pelsmacker, Patrick de
1
Smit, Edith
1
Tiwsakul, Amy Rungpaka
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Engaging consumers through branded entertainment and convergent media
1
Journal of advertising : official publication of the American Academy of Advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
3
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->