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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~isPartOf:"Journal of business research : JBR"
~subject:"Empirische Methode"
~subject:"Mobile Marketing"
~subject:"Motivation"
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Empirische Methode
Mobile Marketing
Motivation
Mobile phone
27
Mobiltelefon
27
Consumer behaviour
19
Konsumentenverhalten
19
Mobile communications
11
Mobilkommunikation
11
Mobile Business
8
Mobile business
8
Mobile marketing
7
Advertising
5
Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Werbung
5
Innovation adoption
4
Innovationsakzeptanz
4
Mobile Anwendung
4
Mobile application
4
India
3
Indien
3
Innovation diffusion
3
Innovationsdiffusion
3
SMS
3
Attitude
2
Brand management
2
Empirical method
2
Markenführung
2
Mobile advertising
2
Structural equation model
2
Strukturgleichungsmodell
2
Switching behaviour
2
Text
2
Wechselverhalten
2
4A's
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Addiction
1
Advertising effectiveness
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English
9
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Mahatanankoon, Pruthikrai
2
Amin, Prashant
1
Ashaduzzaman, Md.
1
Chung, Christina
1
Dinsmore, John
1
Drossos, Dimitris A.
1
Gao, Tao
1
Giaglis, George M.
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Jebarajakirthy, Charles
1
Konus, Umut
1
Lakshmi, N. Rajya
1
Lekakos, George
1
Maseeh, Haroon Iqbal
1
Muk, Alexander
1
Pagani, Margherita
1
Pentecost, Robin
1
Reddy, T. Ravindra
1
Rohm, Andrew J.
1
Sultan, Fareena
1
Swani, Kunal
1
Vlachos, Pavlos A.
1
Weaven, Scott
1
Zamani, Efpraxia D.
1
Zaveri, Bijal
1
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International journal of electronic commerce : IJEC
GITAM journal of management : a quarterly publication of GITAM Institute of Management
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of internet marketing and advertising : IJIMA
4
BestMasters
2
Business horizons
2
Electronic commerce research and applications
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
The marketing review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research series (AEBR)
1
Advertising, promotion, and new media
1
Always learning
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business applications and computational intelligence
1
Business education & accreditation : BEA
1
CES working papers
1
Direct marketing : an international journal
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : the international journal on networked business
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of research on mobile marketing management
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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1
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
2
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
3
Consumer attitudes towards SMS advertising : an empirical study-strategic and tactical implications
Amin, Prashant
;
Zaveri, Bijal
- In:
GITAM journal of management : a quarterly publication …
16
(
2018
)
4
,
pp. 29-48
Persistent link: https://www.econbiz.de/10012050730
Saved in:
4
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
5
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
6
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
7
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
8
The effects of personality traits and optimum stimulation level on text-messaging activities and m-commerce intention
Mahatanankoon, Pruthikrai
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10003716890
Saved in:
9
The effects of personality traits and optimum stimulation level on text-messaging activities and m-commerce intention
Mahatanankoon, Pruthikrai
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10003698870
Saved in:
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