Applying the technology acceptance model in a two-country study of SMS advertising
Year of publication: |
2015
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Authors: | Muk, Alexander ; Chung, Christina |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 1, p. 1-6
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Subject: | America | Attitude | Culture | Intention | Korea | SMS | Südkorea | South Korea | Innovationsakzeptanz | Innovation adoption | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing |
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