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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~person:"Chung, Christina"
~person:"Pagani, Margherita"
~subject:"Mobile Marketing"
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Mobile Marketing
Consumer behaviour
2
Innovation adoption
2
Innovationsakzeptanz
2
Konsumentenverhalten
2
Mobile marketing
2
Mobile phone
2
Mobiltelefon
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America
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Attitude
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Brand management
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Branding
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Consumer acceptance of new marketing platforms
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Culture
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Global marketing
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Innovation diffusion
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Innovationsdiffusion
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Intention
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Internet marketing
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Korea
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Markenführung
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Marketing management
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Marketingmanagement
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Mobile Business
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Mobile business
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Mobile communications
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Mobilkommunikation
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SMS
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Chung, Christina
Pagani, Margherita
Ashaduzzaman, Md.
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Dinsmore, John
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Drossos, Dimitris A.
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Gao, Tao
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Giaglis, George M.
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Goodrich, Kendall
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Griffith, Denni Arli
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Jebarajakirthy, Charles
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Konus, Umut
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Lekakos, George
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Maseeh, Haroon Iqbal
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Muk, Alexander
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Rohm, Andrew J.
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Sultan, Fareena
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International journal of electronic commerce : IJEC
Journal of business research : JBR
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Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
2
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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