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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~person:"Chung, Christina"
~person:"Shen, Wei-Cheng"
~subject:"Mobile Marketing"
~subject:"Mobile application"
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Mobile Marketing
Mobile application
Consumer behaviour
2
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Mobile phone
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America
1
Attitude
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Mobile tourism services
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SMS
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Social Web
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Social network
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Chung, Christina
Shen, Wei-Cheng
Ashaduzzaman, Md.
1
Chang, Shuchih Ernest
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Dinsmore, John
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Drossos, Dimitris A.
1
Gao, Tao
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Jebarajakirthy, Charles
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Vlachos, Pavlos A.
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International journal of electronic commerce : IJEC
Journal of business research : JBR
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ECONIS (ZBW)
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Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest
;
Shen, Wei-Cheng
;
Liu, Anne Yenching
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
Saved in:
2
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
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