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isPartOf:"International journal of electronic finance : IJEF"
~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Global business review"
~isPartOf:"Journal of advertising research"
~subject:"Brand management"
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International journal of electronic finance : IJEF
Electronic commerce research and applications
Global business review
Journal of advertising research
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
International journal of internet marketing and advertising : IJIMA
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Contemporary research in e-branding
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of management and marketing research : IJMMR
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Journal of fashion marketing and management
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SpringerLink / Bücher
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The IUP journal of brand management : IJBRM
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The journal of brand management : an international journal
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The journal of product & brand management
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Tourism management perspectives : TMP
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Working paper series / Department of Economics, University of Missouri-Columbia
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Advanced digital marketing strategies in a data-driven era
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Branding and sustainable competitive advantage : building virtual presence
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Bridging the gap between advertising academia and practice
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Cases on branding strategies and product development : successes and pitfalls
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Cogent economics & finance
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Computer-mediated marketing strategies : social media and online brand communities
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Corporate reputation review : an international journal
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Electronic commerce research
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Employer Branding : Arbeitgeber positionieren und präsentieren
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European journal of marketing : EJM
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European research on management and business economics
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Gabler research / Entrepreneurship
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Gadjah Mada international journal of business
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Global journal of business research : GJBR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of Indian culture and business management : IJICBM
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International journal of business
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International journal of contemporary hospitality management
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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
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2
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
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