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isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Consumer behaviour"
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Search: subject_exact:"Imagetransfer"
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Consumer behaviour
Brand extension
31
Markentransfer
31
Konsumentenverhalten
23
Brand image
22
Markenimage
22
Brand management
19
Markenführung
19
Brand
6
Luxury goods
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Luxusgüter
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Markenartikel
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Fashion
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Marketingmanagement
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Aguirre-Rodriguez, Alexandra
1
Alvarez, Cecilia M. O.
1
Aspara, Jaakko
1
Ayadi, Kafia
1
Behrens, Stefan
1
Bindroo, Vishal
1
Biraglia, Alessandro
1
Boronczyk, Felix
1
Breuer, Christoph
1
Bóveda-Lambie, Adriana
1
Cai, Yuanyuan
1
Cao, Lanlan
1
Carduck, Juliane
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Cheong, Yunjae
1
Choi, Tsan-Ming
1
Dawar, Niraj
1
Ding, Yi
1
Donthu, Naveen
1
Feng, Wenting
1
Frösén, Johanna
1
Gerrath, Maximilian H. E. E.
1
Geuens, Maggie
1
Goedertier, Frank
1
Graf, Nicolas S.
1
He, Hongwei
1
Hem, Leif Egil
1
Hennigs, Nadine
1
Hill, Jessica
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Huang, Xinyi
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Hultman, Magnus
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Ke, Nianman
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1
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Kim, Kyeongheui
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Klarmann, Christiane
1
Lee, Hyun-hwa
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Lim, Choong Hoon
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1
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International journal of hospitality management
Journal of business research : JBR
Journal of fashion marketing and management
The journal of brand management : an international journal
19
Psychology & marketing
14
The journal of product & brand management
14
Brand management ; Vol. 3
10
European journal of marketing : EJM
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of retailing and consumer services
7
Journal of the Academy of Marketing Science
6
The IUP journal of brand management : IJBRM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of international consumer marketing
4
Journal of marketing
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Marketing letters : a journal of research in marketing
4
Australasian marketing journal
3
Asia Pacific journal of marketing and logistics
2
European research on management and business economics
2
Gabler Research
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of consumer studies
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International marketing review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of international marketing and marketing research
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Measuring and managing brands
2
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ECONIS (ZBW)
23
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23
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1
The impact of Janus fit brand extensions on perceived brand innovativeness
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
2
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
3
Extension and customer reaction on sharing economy platforms : the role of customer inertia
Cao, Lanlan
;
Manthiou, Aikaterini
;
Ayadi, Kafia
- In:
Journal of business research : JBR
144
(
2022
),
pp. 513-522
Persistent link: https://www.econbiz.de/10013185005
Saved in:
4
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
5
Can dissimilarity in product category be an opportunity for cross-gender brand extension?
Yuen, Tsunwai Wesley
;
Nieroda, Marzena
;
He, Hongwei
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 348-357
Persistent link: https://www.econbiz.de/10012647876
Saved in:
6
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
7
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
8
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
9
The differentiated impact of perceived brand competence type of brand extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
10
Consumer acceptance of brand extensions : is parental fit preeminent?
Miniard, Paul W.
;
Alvarez, Cecilia M. O.
;
Mohammed, …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 335-345
Persistent link: https://www.econbiz.de/10012288610
Saved in:
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