Extension and customer reaction on sharing economy platforms : the role of customer inertia
Lanlan Cao, Aikaterini Manthiou, Kafia Ayadi
| Year of publication: |
2022
|
|---|---|
| Authors: | Cao, Lanlan ; Manthiou, Aikaterini ; Ayadi, Kafia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 513-522
|
| Subject: | Brand extension | Customer inertia | Peer-to-peer business model | Peer-to-peer economy | Sharing Economy | Konsumentenverhalten | Consumer behaviour | Share Economy | Sharing economy | Beziehungsmarketing | Relationship marketing | Geschäftsmodell | Business model | Markentransfer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.02.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013185005