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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~accessRights:"restricted"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Internet marketing
99
Online-Marketing
99
Consumer behaviour
72
Konsumentenverhalten
72
Social Web
70
Social web
70
Advertising effects
35
Werbewirkung
35
Brand management
33
Markenführung
33
Advertising
31
Werbung
31
social media
28
Viral marketing
23
Virales Marketing
23
Brand image
22
Markenimage
22
Online retailing
22
Online-Handel
22
Relationship marketing
20
Marketing management
14
Marketingmanagement
14
E-commerce
11
Electronic Commerce
11
Facebook
8
advertising
8
Brand
7
Markenartikel
7
consumer behaviour
7
electronic word-of-mouth
7
influencer marketing
7
marketing
7
social media marketing
7
Instagram
6
Mobile Marketing
6
Mobile marketing
6
e-WOM
6
purchase intention
6
Customer satisfaction
5
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20
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Abuljadail, Mohammad
1
Agrebi, Meriem
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Barrichello, Alcides
1
Bolat, Elvira
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Cheng, Robin
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
Gautam, Omvir
1
Guerreiro, Robson Coelho
1
Gupta, Amit
1
Ha, Louisa
1
Heidari, Setareh
1
Ho, Ree Chan
1
Ibrahim, Blend
1
Jaitly, Rahul Chander
1
Kaur, Gurveen
1
Llach, Josep
1
Mathupayas Thongmak
1
Mohseni, Mohammad Zia
1
Morano, Rogério Scabim
1
Nargesi, Somaye
1
Nasiri, Sepideh
1
Ndasi, Wilson
1
Noor Akma Mohd Salleh
1
Paltsoglou, Symeon
1
Preeda Srinaruewan
1
Rahmani, Donya
1
Roushan, Gelareh
1
Santi, Pedro Victor de
1
Santos, Emerson Gomes dos
1
Shaykhzade, Fooziye
1
Srivastava, Vibhava
1
Titkanloo, Saeed Jafari
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
62
Journal of retailing and consumer services
45
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
The journal of product & brand management
21
Journal of promotion management : innovations in planning and applied research
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing intelligence & planning
15
Journal of strategic marketing
13
The journal of brand management : an international journal
13
Journal of internet commerce
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Asia Pacific journal of marketing and logistics
11
International journal of electronic marketing and retailing : IJEMR
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Technological forecasting & social change : an international journal
9
Journal of marketing management : MM
8
SpringerLink / Bücher
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of retail & distribution management
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing for higher education
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Journal of service management
6
Tourism management : research, policies, practice
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Business horizons
5
Developing digital marketing : relationship perspectives
5
Electronic commerce research
5
Global business review
5
International journal of business information systems : IJBIS
5
International journal of consumer studies
5
International journal of electronic commerce : IJEC
5
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11
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
12
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
13
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
14
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
15
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
16
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
17
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
Saved in:
18
The impact of relationship quality and social support on social media users' selling intention
Ho, Ree Chan
;
Cheng, Robin
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 433-453
Persistent link: https://www.econbiz.de/10012512672
Saved in:
19
The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
Saved in:
20
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
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