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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Marketing management"
~subject:"Mobilkommunikation"
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Search: subject_exact:"Online-Targeting"
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Marketing management
Mobilkommunikation
Internet marketing
283
Online-Marketing
283
Consumer behaviour
165
Konsumentenverhalten
165
Social Web
144
Social web
144
E-commerce
63
Electronic Commerce
63
Beziehungsmarketing
61
Relationship marketing
61
Advertising effects
60
Brand management
60
Markenführung
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Werbewirkung
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Online retailing
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Online-Handel
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social media
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social media marketing
15
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Jiang, Pingjun
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Acikgoz, Fulya
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Aghniadi
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Akroush, Mamoun N.
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Aramendia-Muneta, Maria Elena
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Arnita, Devi
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Asoub, Ashraf N.
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Bakr, Yousra
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1
Gammoh, Bashar S.
1
Greve, Goetz
1
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1
Heiens, Richard A.
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Janmohammadi, Mahshid
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Jeong, Hyun Ju
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Katsonis, Nikolaos
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Kim, Jihye
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Kini, Ranjan B.
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Lekakos, George
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Livas, Christos
1
Loureiro, Sandra Maria Correia
1
Maass, Wolfgang
1
Mahadin, Bushra K.
1
Mass Hareeza Ali
1
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International journal of internet marketing and advertising : IJIMA
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of strategic marketing
15
Journal of marketing communications
14
Journal of retailing and consumer services
14
International journal of advertising : the review of marketing communications
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
The journal of business & industrial marketing
12
Journal of the Academy of Marketing Science
11
Journal of internet commerce
10
Journal of promotion management : innovations in planning and applied research
10
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing
9
Journal of marketing management : MM
9
Marketing intelligence & planning
9
E-marketing ; Vol. 1
8
European research studies
8
Journal of advertising research
8
Springer eBook Collection
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of promotion management : JPM
7
Pervasive advertising
7
SpringerLink / Bücher
7
Contemporary research in e-branding
6
European journal of marketing : EJM
6
Handbook of research on effective advertising strategies in the social media age
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Premier reference source
6
Young consumers : insight and ideas for responsible marketers
6
International journal of business information systems : IJBIS
5
International journal of electronic commerce : IJEC
5
International journal of technology marketing : IJTMkt
5
Journal of marketing education : JME
5
Journal of media business studies
5
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ECONIS (ZBW)
38
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1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
5
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
6
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
7
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh
;
Kumar, Vikas
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013255653
Saved in:
8
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
9
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
10
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
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