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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of enterprise information systems : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Mobilkommunikation"
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Mobilkommunikation
Internet marketing
307
Online-Marketing
307
Consumer behaviour
184
Konsumentenverhalten
184
Social Web
175
Social web
175
Brand management
79
Markenführung
79
Advertising effects
78
Werbewirkung
78
Beziehungsmarketing
66
Relationship marketing
66
Advertising
61
Werbung
60
Viral marketing
59
Virales Marketing
59
Online retailing
51
Online-Handel
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E-commerce
48
Electronic Commerce
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Brand image
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Markenimage
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social media
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Marketing management
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Marketingmanagement
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Internet
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Social media marketing
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Mobile communications
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Mobile marketing
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Aramendia-Muneta, Maria Elena
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Arnita, Devi
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Attaran, Mohsen
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Baek, Tae Hyun
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Bakr, Yousra
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Jiang, Pingjun
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Kim, Youn-Kyung
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Kini, Ranjan B.
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1
Livas, Christos
1
Maass, Wolfgang
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Murillo, Enrique
1
Nasution, Reza Ashari
1
Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
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Pelet, Jean-Eric
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Pentina, Iryna
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Pierce, Meghan
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Sabbahein, Haneen Ahmad Saleh
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Skotis, Apostolos
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Sun, Qin
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Waheed, Abdul
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International journal of internet marketing and advertising : IJIMA
International journal of enterprise information systems : an official publication of the Information Resources Management Association
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
8
Pervasive advertising
7
E-marketing ; Vol. 1
6
International journal of advertising : the review of marketing communications
6
Journal of business research : JBR
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
Electronic markets : the international journal on networked business
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing communications
4
Technological forecasting & social change : an international journal
4
Handbook of research on mobile marketing management
3
International journal of electronic commerce : IJEC
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Electronic commerce research and applications
2
European journal of marketing : EJM
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of management and marketing research : IJMMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of internet commerce
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
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ECONIS (ZBW)
16
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1
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
2
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
3
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
4
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
5
Digital transformation and economic contributions of 5G networks
Attaran, Mohsen
;
Attaran, Sharmin
- In:
International journal of enterprise information systems …
16
(
2020
)
4
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012426616
Saved in:
6
Factors influencing the adoption of mobile application development platforms : a qualitative content analysis of developers' online reviews
Daradkeh, Mohammad
;
Sabbahein, Haneen Ahmad Saleh
- In:
International journal of enterprise information systems …
15
(
2019
)
4
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012133191
Saved in:
7
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
8
The effect of mobile marketing and email marketing on exploratory information seeking (EIS) behavior of the consumers : communication through wireless technologies
Waheed, Abdul
;
Yang, Jianhua
- In:
International journal of enterprise information systems …
13
(
2017
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10011780919
Saved in:
9
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
10
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
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