The acceptance of mobile advertising : a social or personal matter?
Reza Ashari Nasution, Devi Arnita, Aghniadi
| Year of publication: |
2021
|
|---|---|
| Authors: | Nasution, Reza Ashari ; Arnita, Devi ; Aghniadi |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 1, p. 84-103
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| Subject: | mobile advertising | social influence | social trend | theory of reasoned action | TRA | personal relevance | millennials | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Verbrauchereinstellung | Consumer attitudes | Werbung | Advertising | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Mobiltelefon | Mobile phone | Soziale Beziehungen | Social relations | Mobilkommunikation | Mobile communications |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2021.112789 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012512694