The acceptance of mobile advertising : a social or personal matter?
Year of publication: |
2021
|
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Authors: | Nasution, Reza Ashari ; Arnita, Devi ; Aghniadi |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 1, p. 84-103
|
Subject: | mobile advertising | social influence | social trend | theory of reasoned action | TRA | personal relevance | millennials | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Werbung | Advertising | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Soziale Beziehungen | Social relations |
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