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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of enterprise information systems : an official publication of the Information Resources Management Association"
~subject:"Mobilkommunikation"
~subject:"USA"
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Mobilkommunikation
USA
Internet marketing
207
Online-Marketing
207
Consumer behaviour
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Social Web
113
Social web
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social media
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International journal of internet marketing and advertising : IJIMA
International journal of enterprise information systems : an official publication of the Information Resources Management Association
Journal of advertising research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
International journal of electronic marketing and retailing : IJEMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of business research : JBR
10
Journal of retailing and consumer services
9
Business horizons
8
International journal of advertising : the review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of marketing communications
7
MIT sloan management review
7
Pervasive advertising
7
E-marketing ; Vol. 1
6
Information systems research : ISR
6
Journal of travel and tourism marketing
6
Technological forecasting & social change : an international journal
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Internet advertising : theory and research
5
Journal of internet commerce
5
Journal of promotion management : JPM
5
NBER working paper series
5
Psychology & marketing
5
Advertising, promotion, and new media
4
Electronic markets : the international journal on networked business
4
International journal of electronic commerce : IJEC
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Electronic commerce research
3
Electronic commerce research and applications
3
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ECONIS (ZBW)
25
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1
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
2
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
3
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
4
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
5
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
6
Digital transformation and economic contributions of 5G networks
Attaran, Mohsen
;
Attaran, Sharmin
- In:
International journal of enterprise information systems …
16
(
2020
)
4
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012426616
Saved in:
7
Factors influencing the adoption of mobile application development platforms : a qualitative content analysis of developers' online reviews
Daradkeh, Mohammad
;
Sabbahein, Haneen Ahmad Saleh
- In:
International journal of enterprise information systems …
15
(
2019
)
4
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012133191
Saved in:
8
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
9
The effect of mobile marketing and email marketing on exploratory information seeking (EIS) behavior of the consumers : communication through wireless technologies
Waheed, Abdul
;
Yang, Jianhua
- In:
International journal of enterprise information systems …
13
(
2017
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10011780919
Saved in:
10
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
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