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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of advertising research"
~subject:"United States"
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United States
Internet marketing
369
Online-Marketing
369
Consumer behaviour
171
Konsumentenverhalten
171
Social Web
166
Social web
166
Advertising effects
111
Werbewirkung
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Pentina, Iryna
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Alboqami, Hassan
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
Journal of advertising research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Crowdfunding : the corporate era
2
Discussion paper / Centre for Economic Policy Research
2
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ECONIS (ZBW)
37
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37
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1
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
2
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
3
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
4
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
5
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
6
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
7
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
8
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
9
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
10
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
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