EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
George D. Deitz (University of Memphis), Marla B. Royne (University of Memphis), Michael C. Peasley (University of Memphis), Jianping "Coco" Huang (University of Memphis), Joshua T. Coleman (University of Memphis)
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Deitz, George D. ; Stafford, Marla Royne ; Peasley, Michael C. ; Huang, Jianping ; Coleman, Joshua T. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 2, p. 217-227
|
| Subject: | Sportveranstaltung | Sport event | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Neurowissenschaften | Neuroscience | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2016-030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011518177