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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of technology marketing : IJTMkt"
~person:"Kwon, Eun Sook"
~subject:"Brand image"
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Brand image
Advertising effects
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Brand management
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Consumer behaviour
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Internet marketing
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Markenführung
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Markenimage
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Online-Marketing
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Brand
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Werbung
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advertising avoidance
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attitude toward social media marketing
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behavioural engagement
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big five
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brand attitude
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brand partner quality
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brand personality
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identity expression
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Kwon, Eun Sook
Achlada, Chara
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Ananda S
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International journal of internet marketing and advertising : IJIMA
International journal of technology marketing : IJTMkt
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Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
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2
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
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