Social break up : why consumers hide and unlike brands on Facebook
Eun Sook Kwon, Eunice Kim, Yoo Jin Chung
| Year of publication: |
2020
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|---|---|
| Authors: | Kwon, Eun Sook ; Kim, Eunice ; Chung, Yoo Jin |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 3, p. 299-317
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| Subject: | advertising avoidance | perceived information overload | perceived brand detachment | attitude toward social media marketing | identity expression | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Werbewirkung | Advertising effects | Werbung | Advertising | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.108720 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012284820