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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of strategic marketing"
~subject:"Marketing management"
~subject:"Mobilkommunikation"
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Marketing management
Mobilkommunikation
Internet marketing
241
Online-Marketing
241
Consumer behaviour
139
Konsumentenverhalten
139
Social Web
139
Social web
139
Brand management
59
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social media
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Beziehungsmarketing
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International journal of internet marketing and advertising : IJIMA
Journal of strategic marketing
Journal of business research : JBR
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing communications
14
Journal of retailing and consumer services
14
International journal of advertising : the review of marketing communications
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
The journal of business & industrial marketing
12
Journal of the Academy of Marketing Science
11
Journal of internet commerce
10
Journal of promotion management : innovations in planning and applied research
10
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing
9
Journal of marketing management : MM
9
Marketing intelligence & planning
9
E-marketing ; Vol. 1
8
European research studies
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of advertising research
8
Springer eBook Collection
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of promotion management : JPM
7
Pervasive advertising
7
SpringerLink / Bücher
7
Contemporary research in e-branding
6
European journal of marketing : EJM
6
Handbook of research on effective advertising strategies in the social media age
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Premier reference source
6
Young consumers : insight and ideas for responsible marketers
6
International journal of business information systems : IJBIS
5
International journal of electronic commerce : IJEC
5
International journal of technology marketing : IJTMkt
5
Journal of marketing education : JME
5
Journal of media business studies
5
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ECONIS (ZBW)
45
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1
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
2
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
6
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
7
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
8
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
9
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
10
Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap
;
Nurlida Ismail
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
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