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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~subject:"Marketing management"
~type:"article"
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Search: subject_exact:"Online-Targeting"
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Marketing management
Internet marketing
241
Online-Marketing
241
Consumer behaviour
161
Konsumentenverhalten
161
Social Web
146
Social web
146
Brand management
94
Markenführung
94
Brand image
65
Markenimage
65
Beziehungsmarketing
61
Relationship marketing
61
Advertising effects
57
Werbewirkung
57
Viral marketing
51
Virales Marketing
51
social media
45
Advertising
42
Werbung
42
Online retailing
40
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40
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30
Markenartikel
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advertising
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social media marketing
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21
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Acikgoz, Fulya
1
Bolat, Elvira
1
Bormann, Patrick
1
Burnaz, Sebnem
1
Callaway, Stephen K.
1
Chakravorty, Devarpan
1
Chia, Swee-lim
1
Chipp, Kerry Fiona
1
Cooper, Tony
1
Dobele, Angela R.
1
Dumicic, Ksenija
1
El-Deeb, Sara
1
Falaster, Christian
1
Gammoh, Bashar S.
1
Jeong, Hyun Ju
1
Jiang, Pingjun
1
Jin, Seunga Venus
1
Katsonis, Nikolaos
1
Kim, Jihye
1
Mass Hareeza Ali
1
Mathupayas Thongmak
1
Muqaddam, Aziz
1
Myloni, Barbara
1
Nawal Hanim Abdullah
1
Ndasi, Wilson
1
Nurlida Ismail
1
O'Connor, Genevieve E.
1
Olbrich, Rainer
1
Pham, Phuoc H. M.
1
Raja Nerina Raja Yusof
1
Riscarolli, Valéria
1
Rodrigues, Leonel Cezar
1
Roushan, Gelareh
1
Roux, Thérèse
1
Saucet, Marcel
1
Schultz, Carsten D.
1
Sfakianakis, Michael
1
Shayeb, Mirna El
1
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1
Snoj, Boris
1
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International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of strategic marketing
13
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
European research studies
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
International journal of advertising : the review of marketing communications
7
Marketing intelligence & planning
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing
6
Journal of retailing and consumer services
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of marketing education : JME
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of marketing analytics : JMA
4
Marketing in the cyber era : strategies and emerging trends
4
The marketing review
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
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ECONIS (ZBW)
21
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21
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1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
6
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
7
Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap
;
Nurlida Ismail
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
Saved in:
8
"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus
;
Muqaddam, Aziz
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
Saved in:
9
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
10
From dancing on the street to dating online : evaluating guerrilla street marketing performance
Roux, Thérèse
;
Saucet, Marcel
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 336-359
Persistent link: https://www.econbiz.de/10012284827
Saved in:
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