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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Al-Mamun, Abdullah"
~person:"Greve, Goetz"
~subject:"Social web"
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International journal of internet marketing and advertising : IJIMA
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Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
2
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
3
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
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