Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Goetz Greve, Andrea Schlüschen and Claudia Fantapié Altobelli
| Year of publication: |
2022
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|---|---|
| Authors: | Greve, Goetz ; Schlüschen, Andrea ; Fantapié Altobelli, Claudia |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 17.2022, 1/2, p. 77-110
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| Subject: | celebrities | brands | sponsorship | posts | social media | Facebook | Social Web | Social web | Sponsoring | Sponsorship | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2022.125143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318182