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isPartOf:"International journal of retail & distribution management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global marketing"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
626
Konsumentenverhalten
626
Brand image
132
Einzelhandel
130
Retail trade
130
Brand management
127
Markenführung
127
Online retailing
77
Online-Handel
77
Beziehungsmarketing
76
Relationship marketing
76
Designation of origin
72
Herkunftsbezeichnung
72
International marketing
71
Internationales Marketing
69
Brand
64
Markenartikel
63
China
50
USA
50
United States
50
Cultural identity
42
Kulturelle Identität
42
Customer satisfaction
40
Internet marketing
40
Kundenzufriedenheit
40
National culture
40
Nationalkultur
40
Online-Marketing
40
Luxury goods
39
Luxusgüter
39
India
35
Confidence
34
Indien
34
Vertrauen
34
E-commerce
33
Electronic Commerce
33
Food retailing
33
Lebensmitteleinzelhandel
33
Social Web
33
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Undetermined
77
Free
6
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Article
132
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Article in journal
132
Aufsatz in Zeitschrift
132
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English
132
Author
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Zdravkovic, Srdan
5
Magnusson, Peter
4
Westjohn, Stanford A.
4
Aichner, Thomas
3
Coletti, Paolo
3
He, Jiaxun
3
Aashish, Kumar
2
Christodoulides, George
2
Diallo, Mbaye Fall
2
Diamantopoulos, Adamantios
2
Ge, Jiaye
2
Han, C. M.
2
Klabi, Fethi
2
Moon, Byeong-joon
2
Raman, Prashant
2
Swoboda, Bernhard
2
Wang, Xuehua
2
Wilken, Robert
2
Yang, Zhilin
2
Al-Hajla, Ali Homaid
1
Alexandris, Konstantinos
1
Alvarado-Herrera, Alejandro
1
Andéhn, Mikael
1
Aurier, Philippe
1
Ayala, Edgardo
1
Babin, Barry J.
1
Baier, Daniel
1
Balabanis, George
1
Bang, Nguyen
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Behl, Abhishek
1
Belk, Russell W.
1
Beneke, Justin
1
Bengtsson, Anders
1
Bezaz, Nora
1
Bezençon, Valéry
1
Bhattacharjee, Debashree Roy
1
Billore, Aditya
1
Bodur, H. Onur
1
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Published in...
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International journal of retail & distribution management
International marketing review
Journal of global marketing
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of strategic marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
132
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132
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
7
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
8
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
9
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
10
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
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