A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Year of publication: |
2023
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Authors: | Chan, Fong Yee |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 36.2023, 5, p. 339-355
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Subject: | Chinese brand names | closure | Esthetic association | non-accidental properties | symmetry | visual-spatial properties | China | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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