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isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of global marketing"
~subject:"E-commerce"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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E-commerce
Markenimage
Consumer behaviour
484
Konsumentenverhalten
484
Einzelhandel
123
Retail trade
123
Brand image
79
Brand management
79
Markenführung
79
Online retailing
73
Online-Handel
73
Beziehungsmarketing
67
Relationship marketing
67
USA
43
United States
43
Brand
42
Markenartikel
41
Customer satisfaction
38
Kundenzufriedenheit
38
China
33
Food retailing
33
India
33
Lebensmitteleinzelhandel
33
Designation of origin
32
Electronic Commerce
32
Herkunftsbezeichnung
32
Indien
32
Internet marketing
32
Online-Marketing
32
Confidence
31
Vertrauen
31
National culture
28
Nationalkultur
28
Social Web
25
Social web
25
Dienstleistungsqualität
24
International marketing
24
Internationales Marketing
24
Service quality
24
Handelsmarke
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108
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Aichner, Thomas
3
Coletti, Paolo
3
Aashish, Kumar
2
Faßnacht, Martin
2
Frasquet Deltoro, Marta
2
Klabi, Fethi
2
Kluge, Philipp Nikolaus
2
Raman, Prashant
2
Wang, Xuehua
2
Wilken, Robert
2
Yang, Zhilin
2
Al-Hajla, Ali Homaid
1
Alexandris, Konstantinos
1
Alvarado-Herrera, Alejandro
1
Amin, Muslim
1
Anastasiadou, Eleni
1
Aurier, Philippe
1
Ayala, Edgardo
1
Ayob, Abu H.
1
Bang, Nguyen
1
Becerra, Enrique
1
Beneke, Justin
1
Bezaz, Nora
1
Bezençon, Valéry
1
Bezes, Christophe
1
Bhattacharya, Arijit
1
Billore, Aditya
1
Bodur, H. Onur
1
Boulay, Jacques
1
Brengman, Malaika
1
Brito, Alex
1
Broderick, Amanda J.
1
Burns, Alvin C.
1
Calvo-Porral, Cristina
1
Caniato, Federico
1
Caridi, Maria
1
Carlson, Brad D.
1
Chan, Fong Yee
1
Chan, Haksin
1
Chan, Kenny K.
1
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International journal of retail & distribution management
Journal of global marketing
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
120
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Journal of marketing communications
77
Cogent business & management
69
Journal of internet commerce
67
International journal of consumer studies
65
International journal of internet marketing and advertising : IJIMA
65
Journal of fashion marketing and management
63
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Journal of strategic marketing
59
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of the Academy of Marketing Science
50
Journal of Islamic marketing
46
Journal of promotion management : innovations in planning and applied research
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
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ECONIS (ZBW)
108
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108
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
7
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
8
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
9
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
10
Modeling consumers' usage intention of augmented reality in online buying context : empirical setting with measurement development
Syed Shah Alam
;
Masukujjaman, Mohammad
;
Sayeed, Md Shohel
; …
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10013549899
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