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isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungsqualität"
~subject:"Electronic money"
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Beziehungsmarketing
Dienstleistungsqualität
Electronic money
Mobile phone
10
Mobiltelefon
10
Consumer behaviour
8
Konsumentenverhalten
8
Innovation adoption
3
Innovationsakzeptanz
3
Customer satisfaction
2
Kundenzufriedenheit
2
Mobile Anwendung
2
Mobile application
2
Mobile communications
2
Mobilkommunikation
2
Relationship marketing
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smartphone
2
2002-2006
1
Advertising
1
Advertising effects
1
Brand image
1
Cognition
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Customer service
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Data protection
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Datenschutz
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Dienstleistungssektor
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Egypt
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Einzelhandel
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Elektronisches Geld
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Gen Z
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India
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Indien
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Innovation diffusion
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Innovation management
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Innovationsdiffusion
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Innovationsmanagement
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Internet marketing
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Jugendliche
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Birch, Nancy J.
1
Culver, Jeffrey N.
1
Graff, Jens
1
Parida, Vinit
1
Ponce, Soledad
1
Sophonthummapharn, Kittipong
1
Tesfom, Goitom
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Ugalde, Cecilia
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International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
8
AGDI working paper
6
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
5
Services marketing quarterly
5
International journal of business information systems : IJBIS
4
Technological forecasting & social change : an international journal
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
African journal of science, technology, innovation & development : AJSTID
3
Journal of payments strategy & systems
3
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Information systems and e-business management : ISeB
2
Innovatives Markenmanagement
2
International journal of business innovation and research
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of process management and benchmarking : IJPMB
2
Journal of innovation and entrepreneurship : JIE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Problems and perspectives in management : PPM ; international research journal
2
The IPTS report / Deutsche Ausgabe
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
UNISA economic research working paper series
2
Working paper / National Bureau of Economic Research, Inc.
2
50 years of central banking in Kenya : regional and global perspectives
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Amfiteatru economic : an economic and business research periodical
1
Applied economic analysis : AEA
1
Applied economics letters
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia-Pacific journal of business administration
1
Building integrated economies in West Africa : lessons in managing growth, inclusiveness, and volatility
1
Bulletin / Bank of Finland
1
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1
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
2
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
3
Post-purchase cognitive dissonance - evidence from the mobile phone market
Graff, Jens
;
Sophonthummapharn, Kittipong
;
Parida, Vinit
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10009545444
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