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isPartOf:"International marketing review"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~person:"Bian, Xuemei"
~type_genre:"Article in journal"
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Search: subject_exact:"Designation of origin"
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Bian, Xuemei
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International marketing review
International business review : the official journal of the European International Business Academy
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The asymmetric dominance of cognitive versus affective country image in driving purchase : conditioning roles of cognition-affect intra-valence nature and product type
Ma, Lin
;
Song, Zening
;
Bian, Xuemei
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013399557
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