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isPartOf:"Internetökonomie und Hybridität"
~isPartOf:"Journal of promotion management : JPM"
~person:"Shimul, Anwar Sadat"
~subject:"Mobile Business"
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Internetökonomie und Hybridität
Journal of promotion management : JPM
Asia Pacific journal of marketing and logistics
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Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
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