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isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Customer analysis
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Bauer, Hans H.
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Jahrbuch der Absatz- und Verbrauchsforschung
European journal of operational research : EJOR
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of targeting, measurement and analysis for marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Asia Pacific journal of marketing and logistics
1
Banks and bank systems : international research journal
1
Global business & economics review
1
International journal of business information systems : IJBIS
1
International journal of economics and management science : a biennual journal of School of Management ; the journal of Society of Economics and Management Research (SEMAR), School of Management, Pondicherry University
1
International journal of hospitality management
1
International journal of innovation and technology management : IJITM
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business economics : JBE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economics & management strategy : JEMS
1
Journal of financial services marketing : JFSM
1
Journal of operations management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Qualitative market research : an international journal
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Review of marketing science
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Scandinavian journal of management
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
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The service industries journal
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Tourism economics : the business and finance of tourism and recreation
1
Yearbook of marketing and consumer research
1
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
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1
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
2
"Heavy User" von Handelsmarken : eine konzeptionelle und empirische Analyse zur Wirkung einer Handelsmarkenpolitik
Bauer, Hans H.
;
Görtz, Gunnar
;
Strecker, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10002767417
Saved in:
3
Analyse der Wiederkaufbereitschaft von Automobilkunden : Befunde einer empirischen Untersuchung
Niermann, Stefan
;
Walsh, Gianfranco
;
Toropov, Vassisli
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 156-175
Persistent link: https://www.econbiz.de/10003013971
Saved in:
4
Kundenindividuelles Marketing im Internet auf Basis von Customer Profiles
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10001672019
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