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isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Alassaf, Johara"
~person:"Park, Hyun Hee"
~subject:"Store design"
~type_genre:"Aufsatz in Zeitschrift"
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Store design
Consumer behaviour
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Ladengestaltung
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Advertising effects
1
Brand
1
Brand image
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Brand management
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Cognition
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Einzelhandelsstandort
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Fashion
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Kognition
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Markenartikel
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Markenführung
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Retail location
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Store equity
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Textile distribution
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attitude toward visual merchandising
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brand attitude
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brand salience
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merchandise
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purchase intention
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store atmosphere
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store awareness
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store image
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visual merchandising cognition
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Alassaf, Johara
Park, Hyun Hee
Marques, Susana Henriques
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Anwar, Syed Aziz
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Kent, A. M.
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Koutsiouris, Vasilios
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Journal for global business advancement : JGBA
The international review of retail, distribution and consumer research
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Store equity : reformulation of store equity dimensions
Alhidari, Abdullah Mohammed
;
Alassaf, Johara
; …
- In:
The international review of retail, distribution and …
30
(
2020
)
2
,
pp. 213-232
Persistent link: https://www.econbiz.de/10012209880
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2
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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