How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Hyun Hee Park, Jung Ok Jeon and Pauline Sullivan
| Year of publication: |
2015
|
|---|---|
| Authors: | Park, Hyun Hee ; Jeon, Jung Ok ; Sullivan, Pauline |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 1, p. 87-104
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| Subject: | visual merchandising cognition | brand salience | attitude toward visual merchandising | brand attitude | purchase intention | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Mode | Fashion | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Ladengestaltung | Store design | Textilhandel | Textile distribution | Kognition | Cognition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010502832