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isPartOf:"Journal of advances in management research : JAMR"
subject:"India"
~isPartOf:"International journal of applied business and economic research"
~isPartOf:"International small business journal : researching entrepreneurship"
~person:"Simmons, Geoffrey"
~subject:"Innovation diffusion"
~subject:"Marketing management"
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India
Innovation diffusion
Marketing management
KMU
3
SME
3
Internet marketing
2
Online-Marketing
2
Beziehungsmarketing
1
Big Data
1
Big data
1
E-commerce
1
Electronic Commerce
1
ICT adoption
1
Information technology
1
Informationstechnik
1
Innovationsdiffusion
1
Marketing
1
Marketingmanagement
1
Relationship marketing
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Website
1
big data
1
digital marketing
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longitudinal case study
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market orientation
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marketing strategy
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micro-enterprise
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small business marketing
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Simmons, Geoffrey
Vijayram
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Ahlstrom, David
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Arora, Naveen
1
Batra, Safal
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Beynon-Davies, Paul
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1
Cadogan, John W.
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Collins, Jamie D.
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Das, Amit
1
Das, Shobha S.
1
Dharani, N.
1
Donnelly, Christina
1
Farooque, Murtaza
1
Fearne, Andrew P.
1
Frishammar, Johan
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Garg, Adarsh
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Goyal, D. P.
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Gugalia, Avik
1
Gupta, Vishal K.
1
Jiang, Yanxin
1
Jones, Paul
1
Jose V. T.
1
Kalaivani N.
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Khamba, J. S.
1
Khan, Mohammed Abdul Imran
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Khan, Mohammed Ahmar
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Kotturu, Chandra Mouli V. V.
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Kretinin, Andrey
1
Kumar J., Ramesh
1
Kushal, Shweta
1
Mahanty, Biswajit
1
Morgan, Todd
1
Newman, Alexander
1
Packham, Gary
1
Peltier, James
1
Pickernell, David
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Journal of advances in management research : JAMR
International journal of applied business and economic research
International small business journal : researching entrepreneurship
International small business journal : ISBJ
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
2
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
International small business journal : researching …
33
(
2015
)
4
,
pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
Saved in:
2
An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology
Jones, Paul
;
Simmons, Geoffrey
;
Packham, Gary
; …
- In:
International small business journal : researching …
32
(
2014
)
3
,
pp. 285-306
Persistent link: https://www.econbiz.de/10010385043
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